Who would you trust to sharpen your presentation skills?

Is presentation skills training a waste of time and money?

Sadly, most of the time it is. Presentation Skills courses have attracted some opprobrium because they can be ‘same old, same old’ – routine trudges through PowerPoint slides and cliché-ridden accounts of platform skills. And soon afterwards people return to what they were doing before. (Hand on heart, have you changed the way you present, after being on such a course?)

It doesn’t have to be that way.

Presentations should never be linear descriptions of a business offering, with slides in attendance, however slickly put together. They should be about reaching the hearts of your hearers and bringing about a change in their thinking, attitudes or behaviour.

Not everyone knows how to bring that about. But the best speakers do.

Let me ask you this: if you were looking for some tennis coaching, would you prefer to engage Roger Federer or someone who qualified through a tennis academy? I would choose Federer in a heartbeat, for two reasons:

1. Roger knows everything that a tennis coach can tell you
2. In addition, he knows what it takes to win

Any number of coaches can teach you technique. A champion can give you something extra. Technique is something you need to practise, anyway, if you want to be good. What you get from a champion is insight into what it takes to be ‘special’.

Business presentations should be designed to achieve results. They should also project that certain ‘specialness’ which lies at the heart of your business proposition. If you’d like to know more about that, give me a call.

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Filed under Direct Marketing, Marketing, public speaking, speaking

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