What makes you a ‘must have’ in your business sector?
How effectively are you putting that across?
Send for your free e-book: The Voice of Leadership
The American Management Association states that no matter how compelling the vision or how brilliant the strategy, without leadership communication there is no execution.
Your great ideas, your grand plan, will lie dormant and may never see the light of day … without excellent communication skills. In fact, many a new idea or invention has had to await the communication skills of someone other than the originator.
Let me ask you this: Who invented the sewing machine? Although Isaac Singer gets the credit, it was actually Elias Howe who came up with the idea. Singer was just better at the execution; better at making it happen and then at telling the world about it.
You know the Post-It Note? Who invented that? Arthur Fry, who worked for 3M, saw the potential in the weak glue that was developed (by accident?) by Spencer Silver, a 3M research scientist. But Arthur Fry got the credit.
The American, John J. Loud, invented the ballpoint pen as long ago as 1888, but he couldn’t get the ink to flow properly. 50 years later the Hungarian, Laszlo Biro, used printing ink, and in 1943 produced the first ballpoint pens for the RAF. And then Biro became the generic term for ballpoint pens.
Ever heard of the Dynabook? Developed back in 1968, it pre-dated webpads and the iPad. But it did not have the benefit of Steve Jobs’s marketing genius.
So how does this relate to you?
If you are in a leadership role you have things to say: ideas, values and strategies that represent your purpose. You need your people to buy into them.
Sometimes it takes an external eye or ear to give you feedback, guide your thinking, sharpen your message and the way you put it across. It’s what I do.
Throughout history there have been remarkable leaders who have moved their followers to heroic efforts, to defy the odds against them, to make magic where lesser leaders would have merely presided over the same old same old.
The Voice of Leadership is a short e-book that takes a look at the powerful speeches of:
- Abraham Lincoln,
- Jack Kennedy,
- Barack Obama,
- Martin Luther King
- Winston Churchill and others.
It provides a checklist of the principles of leadership and it offers some easily-remembered tips on sounding like a leader.
In fact, it’s more than that. It will probably stimulate your own ideas on leadership. But you can read it and decide for yourself.
I wrote it. And who am I? Currently UK Business Speaker of the Year and past winner of a cluster of public speaking titles, including UK champion a record seven times, Anglo-Irish champion three times, and second in the World Championship of Public Speaking.
In addition, I have written eight business books on communication skills. The latest is just out. The FT Guide to Making Business Presentations. Expect to see it in Amazon and leading book stores later this month. Why not write a review?
The Voice of Leadership is my gift to you. You may send for it without paying a penny or committing yourself in any way. Just send an email to email@example.com with Voice of Leadership in the subject line.
Why am I offering you this e-book as a gift? Because I believe it is always better to demonstrate than to claim. If you like my ideas in The Voice of Leadership you may consider inviting me to discuss how I could make a difference to your own leadership and communication style.
Later this month I’ll be making available a six-module online training programme. It will simplify the process of improving your business presentation skills. Let me know if you wish to be informed when the programme is ready. You’ll be able to take any one module or all six.
You’ll find it here: http://www.pkpcommunicators.com when it’s ready.
But now, send for your free copy of The Voice of Leadership with an email to: firstname.lastname@example.org.